Amazon Europe Core S.à.r.l. acts as a data controller for the processing of personal data related to the Amazon Ad Server Websites and our business and as a data processor for information we collect and process on behalf of advertisers, advertising agencies, publishers, and other users of Amazon Ad Server services in the European Economic Area and the United Kingdom. If you have questions about privacy at Amazon Ad Server, you may contact us using the contact details provided under the “If You Have Questions About This Policy” heading below.
Amazon Ad Server uses personal information that you provide us or that is collected by us when you interact with our Amazon Ad Server Websites and other Amazon Ad Server content to operate, provide, develop, and improve our products and services. These purposes are listed in more detail below:
For information on how Amazon Ad Server uses personal information collected and processed through Amazon Ad Server services on behalf of our customers, please refer to the “Data Collection through Amazon Ad Server Services” section below and related sections. For the purposes of this Privacy Notice, “our customers” refers to advertisers, advertising agencies, publishers, and other users of Amazon Ad Server services.
Through our services, our customers may collect and use personal information to provide you with a more tailored online advertising experience. Our customers use Amazon Ad Server’s tools and services to create and deliver advertisements (also referred to as ad serving), to monitor the success of and manage advertising campaigns, to detect and minimize advertising fraud and, ultimately, to present you with advertisements that are more likely to be interesting and relevant to you. When providing these services to our customers, Amazon Ad Server acts as a service provider, except with respect to providing cross-context behavioral advertising services (as defined by the California Privacy Rights Act). This means that the customers are responsible for the processing of personal data relating to you, while Amazon Ad Server processes such data based on the customer’s instructions.
Amazon Ad Server’s cookies and similar technologies (described below) are deployed on your devices, and through the third-party websites and mobile applications you use. The information we collect is associated with your cookie identifiers, mobile advertising identifiers (if you are using a mobile device), or other online advertising identifiers, as well as your IP address. We never collect information about your actual identity.
As explained above, our technology employs cookies, device identifiers and similar technologies (like pixels) to collect information about your browser or device, the advertisements we have served to it, interactions with those advertisements, the sites and apps where such ad serving or interactions have occurred (e.g., advertiser’s website visited after clicking on the advertiser’s ad), other interactions with advertisers’ sites and apps, and, where available, the approximate geographic location of the device (“ad serving information”).
We use the ad serving information we collect to deliver an advertisement to you from a company who engages our services and to measure engagement with such advertisement. This information is collected in the course of providing our customers with ad serving and campaign management services and is used for the purpose of helping our customers determine which advertisement is suitable to be delivered to you and understand the performance of their advertising campaigns.
This ad serving information, which does not enable Amazon Ad Server to determine your actual identity, may be shared with our customers and Amazon Ad Server’s and our customers’ partners for our customers’ advertising purposes. We use reasonable efforts to require our customers and partners to treat the information we share with them in accordance with applicable laws, the terms of the contracts we may have with them, and their own privacy policies.
We use the term “device” or “devices” to refer collectively to computers and mobile devices, as well as the internet browsers and other applications on your devices that interact with the internet. Amazon Ad Server may engage in cross-device data collection, which refers to the process of collecting data from separate devices that may be linked or related. Amazon Ad Server, or partners that we or our customers employ to provide this service, may use cross-device data to provide advertising services to our customers and to deliver tailored ads to users across multiple devices.
Please note that Amazon Ad Server customers sometimes include their own (or their partners’) ad- tags, pixels or similar technologies within advertisements that Amazon Ad Server serves on behalf of those customers. Amazon Ad Server does not control such collection or processing and we use reasonable efforts to require customers to treat such information in accordance with applicable laws and their own privacy policies.
Amazon Ad Server is not responsible for and cannot control the data collection and use practices of its customers or their partners. You should read the privacy notices of the websites you visit and the online services and interactive ads that you use to understand what information companies collect and how they use that information.
On occasion, at the request and on behalf of a customer, Amazon Ad Server may collect personal information supplied voluntarily by consumers through their interaction with data collection fields in the body of advertisements or on websites (such as name, email, etc.). This personal information is provided directly to the customer on whose behalf the information was collected, or the customer’s service providers, and is processed by Amazon Ad Server only to the extent and as long as is necessary to provide the advertising services for which the personal information was collected. Amazon Ad Server is not responsible for its customers’ use of this voluntarily supplied data. Amazon Ad Server does not distribute this personal information to any party other than those indicated within the advertisement or, at the customers’ direction, their service providers. Amazon Ad Server never associates any of this personal information with any other data (such as ad serving information) gathered or used in the delivery of advertisements.
We respect your right to privacy throughout all of the services we provide. In particular, Amazon Ad Server adheres to the principles of the Digital Advertising Alliance (DAA) and the European Interactive Digital Advertising Alliance (EDAA) regarding our use of data for interest-based advertising purposes. Delivering relevant ads, on behalf of our customers, that are tailored to users’ interests is known as “interest based advertising” (sometimes also referred to as “behavioral advertising” or “targeted advertising”).
We also subscribe to the policies of the IAB Europe Transparency and Consent Framework, as a registered vendor on the Global Vendor List. For more information about these organizations, their policies and interest-based advertising, please visit their websites by clicking on the following links: DAA (here), EDAA (here), or the IAB Europe Transparency and Consent Framework (here).
We have appropriate technical and organizational security measures in place to help protect the personal information that is submitted to us voluntarily through our website or collected through interactions with our services. However, no system can be completely secure, and we make no guarantees as to the safety or security of any information transmitted to or from this site or through our services. Amazon Ad Server retains cookie information and information we receive from your device in log files for up to 13 months from the time it is stored, after which time the information is deleted.
This section provides additional information about the various technologies that Amazon Ad Server uses to manage Amazon Ad Server Websites and to deliver ads to you and services to our customers, including services that collect ad serving information when you interact with our customers’ ads or the sites and applications where their ads are provided.
To learn more about the cookies we serve (including how to opt-out of them), please visit the Opt-Out Options and Additional Information section below.
To learn more about mobile advertising identifiers (including how to opt out of them), please visit the Opt-Out Options and Additional Information section below.
Like most websites and advertising services providers, we gather certain information when you visit or interact with Amazon Ad Server Websites and on our customers’ behalf when you encounter our customers’ ads and websites. This information is collected automatically and stored in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. This information, which does not allow us to determine your actual identity, is used for purposes such as administering the site and the services, analyzing trends, and measuring user engagement with content.
On behalf of our customers, we may employ advertising pixels on websites and advertisements that interact with some of our services. Pixels help our customers better manage content and advertising on websites by informing as to what content is effective. Pixels are graphics embedded invisibly in web and advertising content and are about the size of the period at the end of this sentence. Pixels work with cookies and similar technologies to record the interactions of users with websites and advertisements.
Amazon Ad Server may also use other online advertising identifiers to help better manage content and advertising on devices by informing (without using cookies) as to the content with which users interact and the effectiveness of such content. Such identifiers may be supplied to use by advertisers, publishers, or other advertising partners, and may work across multiple browsers and devices. Additionally, Amazon Ad Server collects various information about a device, such as browser type or operating system. This information helps to determine the level of users’ engagement with our website or our customers’ advertisements and websites. The information gathered through the use of such identifiers is not associated with any information that would enable us to determine an individual’s actual identity. Our customers may use Amazon Ad Server’s cross-device solutions to tailor advertising experiences across all devices, such as a computer, mobile phone and tablet. For example, using cross-device solutions, advertisers can limit the number of times you see the same ad on multiple devices, or serve you a follow-up ad on your computer after you have seen a related ad on your mobile device.
Our products and services are not designed or intended for children (as defined in applicable data protection laws). We do not knowingly collect personal information from children on the Amazon Ad Server Websites or through our services. Please advise us if you are aware of our having received personal information from a child, in which case we will take appropriate steps to delete it. For these purposes, “children” and “child” refer to ages defined by applicable law in the countries where we provide our services.
*We will not rely on the Swiss-US Data Privacy Framework or the UK Extension to the EU-US Data Privacy Framework until they enter into force, but we adhere to their required commitments in anticipation of their doing so.
Click here to read additional US state-specific privacy disclosures required under applicable laws.
If you are a user from the European Economic Area or the United Kingdom, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally process personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interest and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person (for example, to process your request to exercise your rights regarding your personal data).
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “If You Have Questions About This Policy” heading below.
You have the following data protection rights:
We may disclose your personal information to the following categories of recipients:
Amazon Ad Server reserves the right to change, modify, add or remove portions of this policy at any time and without notice. We encourage you to review this page periodically for the latest information on our privacy practices.
If you are a visitor from the European Economic Area or the United Kingdom, the controller of any personal information processed about you by Amazon Ad Server is Amazon Europe Core S.á.r.l., who can be contacted using the details provided above. Amazon Ad Server’s representative in the European Economic Area or the United Kingdom may be contacted at firstname.lastname@example.org.
Your opt-out status for this browser: Opted-Out
For mobile and other data collection methods, see the table below.
HOW TO SELECT THIS OPT-OUT OPTION AND ADDITIONAL INFORMATION
|Your Privacy Choices||You can opt out of cross-context behavioral ads. Cross- context behavioral ads use data from one site or app to advertise to you on a different company's site or app. If you opt out, we won’t deliver cross-context behavioral ads to you. We’ll continue to share your data with Amazon, our parent company. We will also set the Amazon Ad Server opt-out cookie for the browser in which your opt-out choice is made.||
Click Here to opt-out.
If you have previously opted out, and would like to reverse your setting, Click Here to opt back in.
To opt-out on mobile devices and mobile apps, see Mobile Opt-Out Methods below.
|Advertising Industry Sites for Control of Interest-Based Advertising||
Amazon Ad Server participates in advertising industry self-regulatory programs that allow users to opt-out of interest- based advertising (aka online behavioral advertising) by multiple digital advertising service providers, including Amazon Ad Server. To do this, the following advertising industry programs maintain sites that enable user controls for interest-based advertising:
DAA: To opt-out of interest-based advertising by DAA’s participating companies, visit the DAA site here.
EDAA: To opt-out of interest-based advertising by EDAA’s participating companies, visit the EDAA site here.
|Digital Advertising Alliance AppChoices App||Installing the DAA AppChoices app on a mobile device permits the user to control interest-based advertising in applications on that device.||For more information and to download AppChoices for your mobile devices, visit the DAA page here or visit your device’s app store and search for “AppChoices”.|
|Other Opt-Out Methods||Amazon Ad Server’s cookie or other third-party cookies may not be available on certain browsers or devices. In such situations, use one of the other applicable opt-out options described in this table. In some cases, you may also be able to opt out by visiting applicable advertiser, publisher, or provider sites that support additional opt-out options.||For additional opt-out options not addressed above, you may also refer to applicable advertiser, publisher, or provider websites or other online properties.|
|Mobile Advertising Identifiers||Use mobile device settings to stop or limit interest-based advertising on that device.||
For instructions for using the advertising choice mechanisms provided by the most popular mobile operating systems, visit the NAI’s Mobile Choices page here.For additional information, see Mobile Opt-Out Methods below.
|Cross-Device Opt-Out Guidance||Cross-device solutions may tailor your advertising experience across multiple devices, such as your computer, mobile phone and tablet. For example, using Amazon Ad Server’s cross-device solutions, advertisers may limit the number of times you see the same ad on multiple devices, or serve you a follow-up ad on your computer after you have seen a related ad on your mobile device.||
To stop cross-device identification by Amazon Ad Server, use the opt-out options noted above on each device that you use. For additional information, see Cross Device Opt-Out below.
To opt-out on most internet browsers, use the Amazon Ad Server Your Privacy Choices option or Advertising Industry Sites for Control of Interest-Based Advertising methods described in the menu above. This process will store the Amazon Ad Server opt-out cookie in your browser, which allows us to recognize that browser in the future and respect your opt-out preferences for that browser. The cookie will apply to the specific browser you are using; if you wish to opt out for other browsers that you use, you must repeat the process using these browsers. All other cookies associated with your browser will remain intact and your opt-out will be effective with respect to the browser used as long as you do not delete the cookie file from your browser. Please note that if you erase all cookies from your browser, you will also erase our opt-out cookie and will need to repeat the process of opting out.
Mobile device system software offered by companies such as Apple and Google provides device- based opt-out choices that are transmitted to companies providing interest based advertising on mobile devices. Mobile device browsers and applications may also provide certain privacy controls. Many mobile devices also offer you the ability to limit the collection of location information at any time by changing the preferences on your device. For instructions for using the advertising choice mechanisms provided by some popular mobile operating systems, please click the following link to the NAI’s Mobile Choices here. To opt out of Amazon Ad Server interest-based advertising on mobile devices, use the following methods described in the menu above: Digital Advertising Alliance AppChoices App, Mobile Advertising Identifiers, Cross-Device Opt-Out Guidance.